Manning Selvage & Lee has produced this short video that does a good job in explaining their new brand positioning as Advisors. Advocates.Activists.
This new approach is essentially a step forward in re-asserting PR as a ideology based, people driven and behavior change oriented practical process to enable a mutually rewarding environment both for the people and the corporate. The concept of “Shared Value” is well embodied into the evolution oriented new slogan of
Advisors > Advocates > Activists
The local PR scene can well benefit from incorporating this simple approach in closing the gap between CSR and Profits. The local media, masses and social development non-profits alike are currently divided on the validity of partnership between social responsibility and profit orientation. The corporates and specifically their PR agencies are responsible to share, clarify and create opportunities that re-assert the direct relationship between CSR and profitability through solid practicals and not merely words.
Public Relations Pakistan 